Coffee Prices Just Hit Record Highs Here’s What You Need to Know – 02/12/2025

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We’re joined by Lucas Cuadros (Unblended Coffee) and Ricardo Pereira (Purity Coffee, Age of Coffee) to break it all down. We cover:
☕️ Why the coffee market just surpassed a staggering $4/lb
🌍 Historical price spikes and how this one compares
📉 Why some producers aren’t benefiting from higher prices
💰 What roasters and cafes should be doing right now to stay profitable
🔄 The shift from a linear supply chain to a circular, relationship-based model

This is one of the most important episodes we’ve ever done for coffee professionals. Don’t wait until it’s too late—get ahead of these changes now.

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